Kwilizwe apho imeko yefashoni ihamba ngokukhawuleza kunanini na, impahla yengubo yokuqhubeka nemiphumo emiselweyo yeenkqubo zemveliso. Ukusuka kwi-Tect kwiRetail, imfuno yeendlela ezizinzileyo iyaphinda iphumle kakhulu kumzi mveliso wefashoni.
Ngaphakathi kweli xesha lenguqu, umnxeba wezinto ze-eco-ges fast uye wangaphezulu kwendlela; Yimfuneko. Njengoko inani lehlabathi liphela likhula kunye nolwazi lokwamkelwa kwabathengi izikhubekiso, iibrand ziphantsi koxinzelelo lokufumana indawo yokuzinza nokusingqongileyo. Ngenisa izixhobo ze-eco-geqe, umtshintshi-umdlalo weshishini lokunxiba.
Ngokwesiko, ishishini lokunxiba lixhomekeke kakhulu kwizinto ezinje ngekotoni kunye ne-polyester, zombini eziza neendleko ezibalulekileyo zokusingqongileyo. Umqhaphu, nangona ifayibha yendalo, ifuna inani elikhulu lamanzi kunye nezibulala-zinambuzane zokulinywa. I-polyester, kwelinye icala, yi-petroleum-esekwe kwi-fiber ye-petroleum ye-fiber engathandekiyo ngenxa yendalo engekhoyo.
Nangona kunjalo, umboniso uguqulela njengosomashishini ongenalo kwaye wamisela ii-brands ngokufanayo namanye amanani aphezulu. Elinye lezinto ezibonakalayo ezenza amaza kumzi-mveliso wefashoni yingubo ye-bamboo. I-bamboo, eyaziwa ngokuba kukhule ngokukhula ngokukhawuleza kunye neemfuno ezincinci, inikezela ngolunye uhlobo lwezityalo ezizinzileyo. Iingubo ezenziwe ukusuka kwi-bamboo azinabubele kuphela kodwa ziqhayisa ngokuthambeka kunye nokuphefumla, zibenze babe yinto entle kubantu abathengisayo.
Ngaphezu koko, impahla ye-bamboo ihambelana nee-ethos zoondelelo kuyo yonke i-chain yonikezo. Ukusuka kwimveliso yokuthengisa, inkqubo yemveliso ye-bimboo isebenzisa izixhobo ezimbalwa ezithelekiswa nezinto eziqhelekileyo. Olu ncitshiswa kokusetyenziswa kwamanzi kunye nokuxhomekeka kwamachiza hayi kuphela izibonelelo zokusingqongileyo kodwa negalelo ekukhutsheni i-carbon ephantsi, eyona nto ibalulekileyo ekulweni utshintsho lwemozulu.
Ukunyuka kwezinto ezinobuhlobo ze-eco-geqe ezinje ngempahla ye-bamboo igxininisa ukuba kutshintsho ngokubanzi kwifashoni. Iimpawu ziqonda ukuba uzinzo ayisiyi-buzzword kodwa inqaku elisisiseko lesazisi. Ngokudibanisa izixhobo ze-eco-ezinobuhlobo kuyilo lwazo, ii-brands zinokuphucula iziqinisekiso zazo zokuzinza, zibheke kwintengiso ekhulayo yoMsebenzi weNdalo.
Ngapha koko, uzinzo luyeyona nto iphambili kwizicwangciso zokuthengisa kunye nezentengiso ngaphakathi komzi-mveliso wefashoni. Abathengi basondela ngakumbi kwiimpawu ezibeka phambili uxanduva lwendalo kunye neendlela ezilungileyo zokuziphatha. Ngokukhangela izinto zawo-ezinobuhlobo kwiqokelelo yazo, iibrand zinokuzihlula kwimarike exineneyo kwaye zivuselele unxibelelwano olunamandla kunye nabaphulaphuli babo.
Imveliso entsha kwifashoni engazinzileyo ayikhawulelwanga kwizinto zedwa; Idlulisela kuyilo kunye nokwenza iinkqubo. Ukusuka ekuphuculeni iindlela ze-zero-Inkunkuma, abaqulunqi bahlola iindlela zokuyila ukunciphisa ifuthe lokusingqongileyo ngelixa sindisa isitayile kunye nokusebenza. Iiveki zefashoni kwihlabathi liphela ziindlela ezinokubonisa ukuba ukuqokelela izinto ezintsha ezitshatileyo zozinzo, zibonisa utshintsho kwindlela eya emzimbeni wefashoni.
Njengoko ishishini le-Askirel lihamba ubunzima bokuzinza, ukwamkelwa kwezinto ezinobuhlobo njengezinxibo ze-Bhamboo zibonisa inyathelo elibalulekileyo. Ngaphandle kwezibonelelo zayo zokusingqongileyo, iingubo zayo ze-baboo zine-ening umxholo wesitayile kunye nefashoni, eqinisekisa ukuba ukuzinza kunye nokuncipha kunokwenza ngesandla.
Ukuqukumbela, ixesha lezinto ze-eco-fries ziyaphinda ziphinde zisebenze kwakhona kwimveliso yokuthengisa. Ngengubo yeqalo ye-bamboo ekhokela intlawulo, ii-brand zinethuba lokucacisa indlela yazo yokuhamba ifashoni, ibeka phambili ukuzinza kwabantu ngaphandle kokulalanisa kwisitayile. Njengoko abathengi beqonda ngakumbi ngemvelaphi yezambatho zabo, ukwamkela izixhobo ze-Eco-ezi-Eco-ezi-Eco-gesi akukhethwa nje; Yimfuneko yekamva lefashoni.
IXESHA LOKUQALA: APR-18 ukuya kwi-2024
